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Strategic City Branding : Insights from Asian Cities.
- Format:
- Book
- Author/Creator:
- Taecharungroj, Viriya.
- Language:
- English
- Subjects (All):
- City promotion--Asia.
- City promotion.
- Branding (Marketing)--Asia.
- Branding (Marketing).
- Physical Description:
- 1 online resource (168 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Oxford : Taylor & Francis Group, 2025.
- Summary:
- Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
- Notes:
- CC BY-NC-ND
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Taecharungroj, Viriya Strategic City Branding
- ISBN:
- 9781040311578
- OCLC:
- 1490380311
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