Brand Lady Gaga / Kat Nelligan.

Format:

Book

Author/Creator:

Nelligan, Kat, author.

Language:

English

Subjects (All):

Lady Gaga.

Branding (Marketing).

Music--Marketing.

Music.

Physical Description:

1 online resource (168 pages)

Edition:

1st ed.

Distribution:

New York : Bloomsbury Publishing (US), 2025.

Place of Publication:

New York : Bloomsbury Academic, 2025.

System Details:

text file HTML

Summary:

This book is about Lady Gaga's branding-the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan's discourse and textual analyses of Gaga's media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer communities; mental-health advocacy and philanthropy (which, as Nelligan shows, is powerfully underpinned by Gaga's own mental-health challenges); and personal reflections on the significance of family and kinship in shaping her identity as a songwriter and artist. Nelligan demonstrates how Gaga, in a considered yet heartfelt manner, weaves these themes together to form the overarching story of Brand Lady Gaga, offering insights into the star's extraordinary life and the dynamics of twenty-first-century branding in music.

Contents:

Brand Lady Gaga: A Story Of Branding In Music Preface Introduction Key Concepts-Brands And Branding Branding And Music Why Lady Gaga? Chapter Outline Chapter One: "They Are The Kings. They Are The Queens": Monsters And Brand Lady Gaga Chapter Two: Mental Health And Wellbeing: A Story Of Kindness And Bravery Chapter Three: 'I Go Right For The Ass-Kicker': Lgbtiqa+ Activism And Representations Of Queer Identities Chapter Four: Creativity And Artpop Chapter Five: Family Connections And Healing Concluding Thoughts Reference List Index

ISBN:

9781501371011

1501371010

9781501371004

1501371002

9781501370991

1501370995

OCLC:

1467880320