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Ultimate Guide to Influencer Marketing / Eric Butow and Stephanie Garcia.
- Format:
- Book
- Author/Creator:
- Butow, Eric, author.
- Garcia, Stephanie, author.
- Series:
- Entrepreneurial and financial studies.
- Entrepreneur Ultimate Guide Series
- Language:
- English
- Subjects (All):
- Internet marketing.
- Internet personalities.
- Social media--Influence.
- Social media.
- Physical Description:
- 1 online resource (170 pages)
- Edition:
- First edition.
- Place of Publication:
- Irvine, CA : Entrepreneur Media, LLC, [2023]
- Summary:
- Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.
- Contents:
- All the reasons to invest in influencer marketing
- What platforms work best with influencers
- How to fit your business with the right influencers
- Why micro is coming in and macro is going out
- Four tips for reaching out to micro-influencers
- Types of influencer collaborations
- The roles of social media and content marketing
- Craft your social media strategy
- Build your campaign
- Run a successful campaign
- Leverage paid social media
- Repurpose and reuse social content
- Manage your leads
- Prove the ROI of your influencer marketing
- Influencer marketing resources. Articles and insights ; Campaign management ; Influencer tools for ecommerce brands ; Influencer marketing agencies
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 1-61308-474-9
- OCLC:
- 1404448557
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