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Deepfakes and their impact on business / [edited by] Gaurav Gupta, Sailaja Bohara, Raj K. Kovid, Kapil Pandla.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Deepfakes--Economic aspects.
- Deepfakes.
- Disinformation--Economic aspects.
- Disinformation.
- Fraud.
- Technological innovations--Moral and ethical aspects.
- Technological innovations.
- Physical Description:
- 1 online resource (xxi, 377 pages) : color illustrations.
- Place of Publication:
- Hershey, PA : IGI Global Scientific Publishing, [2025]
- Contents:
- Foreword
- Preface
- Chapter 1. Introduction to Deepfake Technology and Its Early Foundations
- Chapter 2. The Impact of Deep Fakes in Markets and Economies
- Chapter 3. Assessing the Believability of Deepfake Ads in the Indian Market
- Chapter 4. Deepfakes in Action: Exploring Use Cases Across Industries
- Chapter 5. The Impact of Deepfakes on Trust and Security in Islamic Banking: Emerging Threats and Mitigation Strategies
- Chapter 6. Shaping Consumer Perception Through Deepfake Marketing: Ethics and Implications
- Chapter 7. Collaboration and Collective Action: Addressing the Deepfake Challenge as a Community
- Chapter 8. Financial Fraud and Manipulation: The Malicious Use of Deepfakes in Business
- Chapter 9. Deepfake Prospects, Mitigating Factors, and Deceptions
- Chapter 10. The Dark Side of Deepfakes: Fraud and Cybercrime
- Chapter 11. The Future of Deepfakes: Emerging Trends and Potential Applications
- Chapter 12. Preventing Deepfakes From Being Used for Impersonation and Defamation
- Chapter 13. Building Resilience: Strategies for Business to Mitigate Deepfake Risks
- Chapter 14. Demystifying Deepfakes: Understanding, Implications, and Safeguards
- Compilation of References
- About the Contributors
- Index.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Hershey, Pa. Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on December 30, 2024).
- Other Format:
- Print version: Deepfakes and their impact on business
- ISBN:
- 9798369368923
- Publisher Number:
- 40032578305
- Access Restriction:
- Restricted for use by site license.
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