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International business : perspectives from developed and emerging markets / K. Praveen Parboteeah and John B. Cullen and Sahrok Kim.
- Format:
- Book
- Author/Creator:
- Parboteeah, Praveen, author.
- Cullen, John B. (John Brooks), 1948- author.
- Kim, Sahrok, author.
- Language:
- English
- Subjects (All):
- International business enterprises--Management.
- International business enterprises.
- Business planning.
- Physical Description:
- 1 online resource
- Edition:
- 3rd Edition.
- Place of Publication:
- New York, NY : Routledge, 2024.
- Summary:
- "International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy"-- Provided by publisher.
- Notes:
- Revised edition of the authors' International business, 2017.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 1-000-99625-5
- 1-000-99620-4
- 9781003312932
- OCLC:
- 1391135372
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