Political persuasion : the use of values in communication / Thomas E. Nelson.

Format:

Book

Author/Creator:

Nelson, Thomas E., author.

Series:

Series in political psychology.

Oxford scholarship online.

Series in political psychology

Oxford scholarship online

Language:

English

Subjects (All):

Communication in politics.

Communication in politics--United States--Case studies.

Physical Description:

1 online resource (417 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Oxford University Press, [2024]

Summary:

Values are fundamental to political attitudes. Ideals like freedom, equality, democracy, and fairness give us standards to judge whether conditions are good or bad and whether policy solutions are preferable or detrimental. 'Political Persuasion' examines how partisan communicators recruit social and political values to persuade the public to support their positions on controversial issues, making it one weapon in the arsenal that communicators and political entrepreneurs deploy to shape public opinion.

Contents:

Cover

Series

Political Persuasion

Copyright

Dedication

Contents

Acknowledgments

1. Introduction

2. Value Recruitment Defined

3. Teaching Intelligent Design

4. Intelligent Design Interviews

5. Intelligent Design Experiments

6. Snowmobiles in Yellowstone

7. Yellowstone Interviews

8. Yellowstone Experiments

9. Conclusion

Notes

References

Index.

Notes:

Includes bibliographical references and index.

Description based on online resource and publisher information; title from PDF title page (viewed on September 4, 2024).

ISBN:

9780190844066

019084406X

9780190844042

0190844043

9780190844059

0190844051

OCLC:

1454586267