Brand Positioning in Pharma / Subba Rao Chaganti.

Format:

Book

Author/Creator:

Subba Rao, Ch. S. V. R., author.

Language:

English

Subjects (All):

Branding (Marketing).

Consumer behavior.

Strategic planning.

Physical Description:

1 online resource (179 pages)

Edition:

First edition.

Place of Publication:

Hyderabad : PharmaMed Press, [2023]

Summary:

This book explores the concept of brand positioning in the pharmaceutical industry, emphasizing the importance of creating a distinct position in the consumer's mind amidst a crowded marketplace. It traces the evolution of marketing strategies from the Unique Selling Proposition to the modern focus on brand perception and positioning. Highlighting contributions from marketing pioneers like Jack Trout and Al Ries, the book outlines how perception plays a crucial role in consumer decision-making processes. Aimed at marketing professionals and business students, it provides insights into developing effective marketing strategies that differentiate products and services based on consumer perceptions and competitive analysis. Generated by AI.

Contents:

Cover

Title

Copyright

Acknowledgment

Prologue

Contents

List of Abbreviations

Chapter 1: Brand Positioning

Chapter 2: Disease Branding

Chapter 3: Drug Repositioning

Chapter 4: Blue Ocean Strategy

Chapter 5: Framing

Chapter 6: Brand Positioning in the Digital Age

Epilogue: Position or Perish

References

Index

About the Author Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9789395039529

9395039523