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Campanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa : Um Conjunto de Ferramentas.
- Format:
- Book
- Author/Creator:
- Organization, Pan American Health.
- Language:
- Portuguese
- Subjects (All):
- Traffic safety.
- Mass media.
- Physical Description:
- 1 online resource (88 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Bethesda : Pan American Health Organization (PAHO), 2021.
- Summary:
- This book serves as a toolkit for executing road safety campaigns through mass media, specifically tailored for low and middle-income countries. It was originally created by the World Health Organization and adapted by the Pan American Health Organization. The toolkit provides a comprehensive guide to planning, implementing, and evaluating campaigns aimed at reducing road traffic fatalities and injuries. It emphasizes the importance of strategic messaging, media planning, and community engagement. The publication aims to support public health officials, communication professionals, and policymakers in designing effective road safety initiatives. The intended audience includes professionals involved in public safety, health communication, and policy development. Generated by AI.
- Contents:
- Intro
- AGRADECIMENTOS
- PREFÁCIO
- INTRODUÇÃO
- dez passos PARA EXECUTAR UMA CAMPANHA DE SEGURANÇA NO TRÂNSITO NOS MEIOS DE COMUNICAÇÃO DE MASSA
- CONCLUSÃO
- REFERÊNCIAS
- bibliography
- PLANEJAMENTO DO PROJETO
- REVISÃO DOCUMENTAL
- DEFINIÇÃO DE UMA ESTRATÉGIA CENTRAL
- PESQUISA FORMATIVA
- DEFINIÇÃO DAS MENSAGENS E PRODUÇÃO DO MATERIAL DA CAMPANHA
- CONCEITO E TESTAGEM PRÉVIA
- Preparação do material
- ESTRATÉGIA DE DISTRIBUIÇÃO E PLANO DE MÍDIA
- LANÇAMENTO, IMPLEMENTAÇÃO E MONITORAMENTO DA CAMPANHA
- AVALIAÇÃO
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- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Other Format:
- Print version: Organization, Pan American Health Campanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa
- ISBN:
- 9789275724576
- OCLC:
- 1377817390
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