Reducing Gun Deaths and Injuries : A Social Marketing Approach / Nancy Lee.

Format:

Book

Author/Creator:

Lee, Nancy, 1945- author.

Language:

English

Subjects (All):

Gun control--United States.

Gun control.

United States.

Physical Description:

1 online resource (267 pages)

Edition:

First edition.

Place of Publication:

London, England : Ethics International Press Ltd, [2023]

Summary:

This book by Nancy R. Lee addresses the critical issue of gun violence in America through the lens of social marketing. It outlines a comprehensive strategy for reducing gun deaths and injuries by influencing behavior change across various segments of society. The book is structured into chapters focusing on different groups such as gun owners, medical providers, and communities, offering practical interventions and case studies. The author's goal is to inspire and inform readers about effective methods to mitigate gun violence using data-driven and community-based approaches. The intended audience includes policymakers, community leaders, social marketers, and individuals concerned with public safety. Generated by AI.

Contents:

Foreword

Prologue

About the author

1. The facts - To inform and inspire

2. A social marketing approach - Behavior change for good

3. Gun owners - Storing guns safely to reduce youth/children gun suicides

4. Friends - Reaching out to someone who seems suicidal

5. Medical providers - Helping to reduce youth gun suicides

6. Upstanders - "Say something" to report warning signs a school shooting

7. School threat assessment teams - Identifying & intervening with potential shoooters

8. Heroic bystanders - Becoming first responders

9. Public event attendees - Having an exit plan

10. Communities - Reducing youth handgun carrying

11. Gang members - participating in group meetings

12. Neighbors - Greening abandoned vacant lots

13. Communities - Enhancing street lighting

14. Street outreach workers - Mediating conflicts & preventing retaliatory violence

15. Citizens - Advocating for change

16. Potential victims of domestic violence homicides - Getting help from mobile apps

17. Citizens who see something suspicious - Say something

18. Social media groups - Mitigating potential gun violence

19. Local governmental agencies - Distributing free gun locking devices

20. Governmental agencies - Offering monetary incentives for safe firearm storage

21. News reporters & journalists - Increasing public concern & inspiring action

22. Employers - Providing workplace safety programs

23. Highlights of case examples in this book - Facts, audiences, behaviors, interventions, application theories & principles.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Other Format:

Print version: Lee, Nancy Reducing Gun Deaths and Injuries

ISBN:

9781804410950

1804410950