Retail reset : why physical stores are still the key to the future / Dimas Gimeno and Luis Lara.

Format:

Book

Author/Creator:

Gimeno, Dimas, author.

Lara, Luis (Lara Arias), author.

Language:

English

Subjects (All):

Business enterprises.

Entrepreneurship.

Physical Description:

1 online resource (160 pages)

Edition:

First edition.

Place of Publication:

London, England : LID Publishing, [2023]

Summary:

New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Contents:

Cover

Back Cover

Title

Acknowledgments

Introduction

Part I The End of Retail as we Know It

1. The four waves of change in retail

1. Globalization: our competition on the other side of the world

2. Digitalization: digital is not optional

3. Socialization: power to the consumer

4. Sustainability and beyond: the search for social impact

5. The next waves of disruption: the OODA model

2. The eight vectors of retail reset

1. Saturation: brands, products and points of sale

2. Fragmentation: markets and value chains

3. Large digital platforms: catalysts of change

4. New disruptive models: digital native vertical brands (DNVB)

5. End of the access problem: the generalization of tele-everything

6. Fusion of generations: the new Generation C

7. Digital acceleration: the new role of physical stores

8. Mass data collection: big data and small data

3. Customers and the new value equation

1. Value and Value Plus: the value pyramid

2. The value matrix: the eight vectors

3. Experience design: close encounters of the fourth kind

Part II The Retail Reset

4. The retail reset road map

1. The myopia of retail

2. The origin: single-channel commerce

3. The digital leap: online commerce and multichannel Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Other Format:

Print version: Gimeno, Dimas Retail Reset

ISBN:

9781911687351