Internet, un Espace de Commercialisation du Roman Antillais Francophone / Stella Cambrone.

Format:

Book

Author/Creator:

Cambrone-Lasnes, Stella, author.

Series:

Socio-économie de la chai^ne du livre.

Socio-économie de la Chaîne du Livre Series

Language:

French

Subjects (All):

Internet marketing.

Electronic publishing.

Physical Description:

1 online resource (134 pages)

Edition:

First edition.

Place of Publication:

Paris, France : L'Harmattan, [2017]

Summary:

This book delves into the promotion of French Caribbean novels in the digital age, focusing on how the Internet serves as a vast marketplace for these works. It examines the strategies used to market these novels and how stereotypical images of the French West Indies are employed to attract audiences. The book analyzes the promotional texts of contemporary Caribbean authors Patrick Chamoiseau, Maryse Condé, Raphaël Confiant, and Gisèle Pineau, exploring the intersection of literature, marketing, and e-commerce. It also addresses the broader challenges of receiving and interpreting Francophone texts in a globalized context. The author's aim is to contribute to discussions on cultural diversity and the evolving role of literature in society, targeting academics and professionals in the fields of literature, marketing, and cultural studies. Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9782140032189

2140032187