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Brand positioning with power : maximize your marketing impact / Robert S. Gordon.
- Format:
- Book
- Author/Creator:
- Gordon, Robert S., author.
- Series:
- Marketing collection.
- Marketing collection
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Strategic marketing.
- Strategic planning.
- Physical Description:
- 1 online resource (170 pages)
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, 2023.
- Summary:
- Brand positioning with power: maximizing your marketing impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use; Uses a proven, systematic positioning process; Leverages exciting, practical real-world examplesYou'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Testimonials
- Preface and Acknowledgments
- Part I: Getting Started
- Chapter 1: The Remarkable Concept
- Part II: The Foundations of Positioning
- Chapter 2: Defining Positioning
- Chapter 3: The Building Blocks of Positioning
- Part III: How to Position Your Brand, With Power
- Chapter 4: Positioning Step I: Analysis
- Chapter 5: Positioning Step II: The Benefit Ladder
- Chapter 6: Positioning Step III: Your Brand's Marketing Position
- Chapter 7: Positioning Example #1: Promoting "Pharma Product X"
- Chapter 8: Positioning Example #2: Repositioning "Niche Nutrition, Inc."
- Chapter 9: Positioning Step IV: Brand Positioning With Power
- Marketing With Heart
- Chapter 10: Positioning Step V: Brand Personality and a Timeless Brand
- Chapter 11: Tactics, Campaigns, Branding Gaps…and the Secret to Success
- Chapter 12: Illustrating Success: Detailed Case Studies
- References
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9781637425527
- 163742552X
- OCLC:
- 1410960145
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