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Internationalization of service firms / guest editors: Dr Hussain G. Rammal and Professor Elizabeth L. Rose.
- Format:
- Book
- Series:
- International Marketing Review
- International marketing review, 0265-1335 ; volume 31, number 6, 2014
- Language:
- English
- Subjects (All):
- Service industries.
- International business enterprises.
- Physical Description:
- 1 online resource (89 p.)
- Place of Publication:
- [Bradford, England] : Emerald Group Publishing Limited, 2014.
- Language Note:
- English
- Contents:
- ""Cover ""; ""Editorial boards ""; ""Guest editorial ""; ""Value creation logics and internationalization of service firms ""; ""Internationalisation of service firms through corporate social entrepreneurship and networking ""; ""Intangible assets, international experience and the internationalisation speed of retailers ""; ""Augmenting versus exploiting entry modes in soft services ""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed February 10, 2015).
- ISBN:
- 1-78441-692-4
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