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World Class Service : The 6 Rules of Creating Exceptional Customer Experiences / Dennis Opstal and Jean-Pierre Thomassen.
- Format:
- Book
- Author/Creator:
- Opstal, Dennis, author.
- Thomassen, Jean-Pierre, author.
- Language:
- English
- Subjects (All):
- Customer services.
- Physical Description:
- 1 online resource (103 pages)
- Edition:
- First edition.
- Place of Publication:
- Amsterdam : Boom uitgevers, 2023.
- Summary:
- This book provides practical examples and guidance on how to provide excellent customer services.
- Contents:
- Intro
- Titel
- Colofon
- Table of Contents
- 1. Introduction
- Part A. The Challenge
- 2. It All Starts with the Customer
- 2.1. Introduction
- 2.2. Demanding customers
- 2.3. It's all about expectations
- 2.4. The experience and moments of truth
- 2.5. The value of satisfied and loyal customers
- 2.6. In short
- 3. Why Organizations Focus on World-Class Service
- 3.1. Introduction
- 3.2. Your organization's strategic choices
- 3.3. World-Class Service, even for demanding customers
- 3.4. Working on World-Class Service
- 3.5. In short
- 4. You Can Make a Difference
- 4.1. Introduction
- 4.2. People make a difference
- 4.3. The Six Rules
- 4.4. What makes you tick?
- 4.5. What demands does this place on you?
- 4.6. In short
- Part B. The Six rules of creating exceptional customer experiences
- 5. Make the Customer Feel Welcome - Rule 1
- 5.1. Introduction
- 5.2. Before the first encounter: bad baggage
- 5.3. Know and acknowledge your customers
- 5.4. Roll out the red carpet: a warm welcome
- 5.5. Non-verbal communication
- 5.6. In short
- 6. Cover the Basics - Rule 2
- 6.1. Introduction
- 6.2. Reliability
- 6.3. Expertise and efficiency
- 6.4. Outward appearance
- 6.5. Integrity and ethics
- 6.6. In short
- 7. Make Life Easier for the Customer - Rule 3
- 7.1. Introduction
- 7.2. Provide certainty by being proactive
- 7.3. Eliminate hassle
- 7.4. Simplify actions
- 7.5. Forward resolution: prevent the next problem
- 7.6. In short
- 8. Customize Your Service - Rule 4
- 8.1. Introduction
- 8.2. Customizing your service
- 8.3. Know your customers
- 8.4. There are limitations
- 8.5. Legal restrictions
- 8.6. In short
- 9. Wow the Customer - Rule 5
- 9.1. Introduction
- 9.2. Consider your customer's wallet
- 9.3. Go the extra mile
- 9.4. Show compassion
- 9.5. Brighten your customer's day.
- 9.6. In short
- 10. Use the Service Recovery Paradox - Rule 6
- 10.1. Introduction
- 10.2. Antennae &
- ownership
- 10.3. Customer-oriented service
- 10.4. Saying 'no' is not an option
- 10.5. Wow the customer who has a problem
- 10.6. In short
- Part C. What demands does this place on your employer?
- 11. Preconditions for World-Class Service
- 11.1. Introduction
- 11.2. A steady course
- 11.3. Inspiring leadership
- 11.4. The right team
- 11.5. Room to make decisions
- 11.6. Continuous education
- 11.7. In short
- About the Authors
- Sources and End Notes.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9789024463442
- 9024463440
- OCLC:
- 1411308359
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