Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision / Dave Trott.

Format:

Book

Author/Creator:

Trott, Dave, author.

Language:

English

Subjects (All):

Creative thinking.

Creative thinking--Case studies.

Problem solving.

Problem solving--Case studies.

Physical Description:

1 online resource (165 pages)

Edition:

First edition.

Place of Publication:

Petersfield, England : Harriman House Ltd, [2019]

Summary:

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.Dave Trott shows you how.

Contents:

Intro

CONTENTS

ALSO BY DAVE TROTT

ABOUT THE AUTHOR

INTRODUCTION: CORKSCREW THINKING

PART 1: CREATIVITY IN UNUSUAL PLACES

CALLING THE PLAY

WHEN THE PROBLEM IS THE OPPORTUNITY

MOVE THE PROBLEM UP THE LIST

KILLING TWO BIRDS WITH ONE STONER

TWO MINUSES CAN MAKE A PLUS

HISTORY IS THE FUTURE

MAKE FEAR YOUR FRIEND

THE TRICK IS THE TREAT

THE PREDATORY ALGORITHM

IF YOU CAN'T STOP IT, STEER IT

SNIFFING OUT THE PROBLEM

PART 2: CREATIVE COMMUNICATION

PLAY THE HAND YOU'RE DEALT

THE NAKED TRUTH

REALITY IS INSIDE OUT

OUR JOB ISN'T A SUMMARY

COMPARED TO WATT?

HAVE IT CROP UP AS AN OPPORTUNITY

COMMON SENSE BEATS BRAINS

WHO OWNS LANGUAGE?

BREXIT AND BEHAVIOURAL ECONOMICS

PART 3: CREATIVE IMPACT

WHO'S A NAUGHTY BOY THEN?

SHOW DON'T TELL

UNFRIENDLY FIRE

THE WRONG CRITERION

REASON IS EMOTION

ADVERTISING IS BOLLOCKS

BECAUSE YOU'RE WORTH IT

REAL DISRUPTION IS UNCOMFORTABLE

CREATIVE THINKING IN SPACE

A KERNEL OF TRUTH

SIMPLE IS HARDER THAN COMPLICATED

PART 4: PRACTICAL CREATIVITY

TRIAGE THINKING

PARETO WITH FRIES

PROBLEMS ARE THERE TO BE SOLVED

THE ANSWER IS, IT DEPENDS

SUCK ON THAT

LOSERS VERSUS WINNERS

CHANGE THE GAME

YOU CAN'T CHANGE THINGS WITHOUT CHANGING THEM

DATA CAN'T THINK

THINKING ON THE FLY

WHY DRESSING UP IS IMPORTANT

JUST SCORE ONE GOAL

MISS SHILLING'S ORIFICE

WHEN MARKETING IS CREATIVITY

PART 5: CREATIVE SURPRISES

BACKFIRE

BOYS WITH TOYS

HOLD ON A MINUTE

CREATIVITY TAKES GUTS

A CREATIVE DISASTER

JESUS H. CHRIST

THE POWER OF IGNORANCE

DATA IS A BURNING ISSUE

WATER BOMB

THE CHAIRMAN'S WIFE SYNDROME

PART 6: CREATIVE ILLUSIONS

UNREQUITED LOVE

WE MUST BE SEEN TO BE SEEN

GOING APESHIT

WHERE ARE OUR MANNERS?

WHEN IT'S INSANE TO BE SANE

CLUE TIP.

THE NOT-SO-GREAT TRAIN ROBBERY

STRATEGY IS SACRIFICE

WINNING BY A WHISKER

PART 7: CREATIVITY IN REAL LIFE

PLACEBO ADVERTISING

UP THE WALL

WHAT ARE THE ODDS?

LOSING YOUR MARBLES

HOW ADVERTISING GOES VIRAL

SIMPLE DOESN'T LIE

FUN BEATS DATA

IDIOT'S GUIDE TO TECHNOLOGY

IT'S ALL DOWN TO HEURISTICS, GUV

I ONLY WANT TO PLAY IF I WIN.

Notes:

Description based on print version record.

ISBN:

9780857197313

0857197312