Personalized : customer strategy in the age of AI / Mark Abraham, David C. Edelman.

Format:

Sound recording

Author/Creator:

Abraham, Mark (Partner at BCG), author.

Edelman, David C. (David Carl), 1961- author.

Contributor:

Douyard, Christopher, narrator.

Language:

English

Subjects (All):

Customer relations.

Artificial intelligence.

Physical Description:

1 online resource (1 sound file (08hr., 12min., 32sec.))

Edition:

Unabridged.

Place of Publication:

[S.l.] : Ascent Audio, 2024.

System Details:

audio file

Summary:

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries--including retail, health care, banking, technology, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Participant:

Narrator: Christopher Douyard.

Notes:

Audio book.

OCLC-licensed vendor bibliographic record.

ISBN:

9781663749130

OCLC:

1477064257