The next dimension : how to use augmented reality for business growth in the era of spatial computing / Tom Emrich.

Format:

Book

Author/Creator:

Emrich, Tom.

Language:

English

Subjects (All):

Marketing--Technological innovations.

Marketing.

Augmented reality.

Physical Description:

1 online resource (240 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, [2025]

Summary:

"Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales. Ready to revolutionize your business? The Next Dimension, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage Generation and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results."-- Provided by publisher.

Contents:

Welcome to the era of spatial computing

Spatial computing 101

Your 3D wake-up call

Marketing an augmented world

Redefining mobile marketing

Marketing in the era of spatial computing

Advertising in the next dimension

Selling with spatial computing

Becoming a spatial computing champion.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781394262571

1394262574

9781394262588

1394262582

9781394310487

139431048X

OCLC:

1464604206