1 option
Behind the adverts : marketing and the language of persuasion / a TV Choice production.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Television advertising.
- Advertising.
- Advertising agencies.
- Communication in marketing.
- Genre:
- Documentary films.
- Video recordings.
- Physical Description:
- 1 online resource
- Other Title:
- Title on cassette label: Behind the ads
- Place of Publication:
- [London] : TV Choice, [2001]
- System Details:
- digital
- Summary:
- It was the coming of commercial television in the 1950s which marked the major breakthrough in the prevalence and efficacy of advertisements. This video examines its origins and effects, discussing stereotyping, target markets, branding, and the role of the advertising agency in the international marketing industry.
- Notes:
- Video lacks personal production credits.
- Description based on VHS record.
- Other Format:
- VHS version: Behind the adverts.
- OCLC:
- 51542441
- Publisher Number:
- BB0203 TV Choice
- Access Restriction:
- Restricted for use by site license.
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