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The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater.
- Format:
- Book
- Author/Creator:
- Supovitz, Frank, author.
- Goldwater, Robert, author.
- Series:
- Wiley event management series
- The Wiley event management series
- Language:
- English
- Subjects (All):
- Sports--Marketing--Handbooks, manuals, etc.
- Sports.
- Sports--Economic aspects--Handbooks, manuals, etc.
- Sports administration--Handbooks, manuals, etc.
- Sports administration.
- Physical Description:
- xvii, 366 pages : illustrations ; 26 cm.
- Edition:
- Third edition.
- Place of Publication:
- Hoboken, NJ : Wiley, [2024]
- Summary:
- "Live events are the lifeblood of the sports business. Revenues from ticket sales, sponsorships, merchandise, and broadcast rights drive the economics of the industry. Creating, planning, managing, and executing sports events on every level - professional, amateur, or collegiate - requires a wide range of proficiencies in project management, logistics, marketing, organizational communication and leadership, venue operations, and technical production, to name a few"-- Provided by publisher.
- Notes:
- Includes index.
- Other Format:
- Online version: Supovitz, Frank. Sports event management and marketing playbook
- ISBN:
- 9781394220564
- 1394220561
- OCLC:
- 1428446987
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