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Marketing Strategy : Competitive Intelligence / with Deirdre Breakenridge.
- Format:
- Video
- Author/Creator:
- Breakenridge, Deirdre, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA : linkedin.com, 2024.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- digital
- Summary:
- Learn how to conduct a competitive analysis to gain insight into your competitors and identify your competitive edge in the marketplace.
- Gain insight into your competitors to identify your own advantage in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she guides you through how to successfully conduct a competitive analysis to understand the marketplace value of your business. In addition, Deirdre shares best practices for conducting research on your competition, identifying your strengths and weaknesses, and analyzing your competitor's strategies to inform your future goals. Along the way, learn how to leverage new AI technologies to overcome some of the most common challenges of competitive intelligence.
- Participant:
- Presenter: Deirdre Breakenridge
- Notes:
- 11/19/202412:00:00AM
- Access Restriction:
- Restricted for use by site license.
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