A research agenda for tourism, hospitality and the metaverse / edited by Haywantee Ramkissoon (Fellow of the Peer Review College, British Academy of Management, London, UK; Professor, UniSA Business, University of South Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Research and Innovation in Tourism (CRiT), Taylor's University, Malaysia), Ranjit Singh (Department of Tourism and Travel Studies, Berhampur University, Berhampur, Odisha), and Juman Iqbal (Department of Management, Paari School of Business, SRM University, Andhra Pradesh, India).

Format:

Book

Contributor:

Ramkissoon, Haywantee, editor.

Singh, Ranjit, editor.

Iqbal, Juman, editor.

Edward Elgar Publishing, publisher.

Series:

Elgar research agendas

Language:

English

Subjects (All):

Tourism--Technological innovations.

Tourism.

Metaverse.

Hospitality industry--Technological innovations.

Hospitality industry.

Genre:

Electronic books.

Physical Description:

1 online resource (180 pages)

Place of Publication:

Northampton : Edward Elgar Publishing, 2024.

Summary:

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning. Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research. This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies"-- Provided by publisher.

Contents:

Contents: 1. Introduction: A research agenda for tourism, hospitality and the metaverse / Haywantee Ramkissoon, Ranjit Singh and Juman Iqbal

2. Amplifying personalized experiences in the metaverse: A tourism and hospitality perspective / Khalid Mehmood, Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji

3. New avenues of teaching and learning in hospitality and tourism education - possibilities and challenges of the metaverse / Himani Sharma and Ranjit Singh

4. Navigating the metaverse: New frontiers in human resource management / Priyam Kukreja and Jatin Pandey

5. Economic transformation in traditional tourism destinations: The role of metaverse and artificial intelligence technologies / Nansy Kouroupi and Theodore Metaxas

6. Hospitality in 3d in times of web 3.0: An exploration towards the metaverse and its impact on customer experience / Shaista Anayat

7. Metaverse tourism: Exploring the potential of virtual realms for destination marketing / Unnikrishnan T and Sibi P S

8. Internet of senses: Immersive eating and traversing into the metaverse / Anubha, Sarah Hussain, Priyakrushna Mohanty and Mahender Reddy Gavinolla

9. Metaverse and smart tourism development: Foundations and conceptual reflection / Saima Kareem, Sarah Hussain and Ranjit Singh

10. Darkverse: The dark side of the metaverse for tourism and hospitality customers / Palak Arora, Manshi and Ranjit Singh

11. Tourism entrepreneurship and the metaverse: Riding the new wave of the virtual revolution / Sibi P S and Adithya G.

12. Hospitality and tourism human resources management practices in the metaverse / Faith Samkange, Juliet Chipumuro and Haywantee Ramkissoon.

Notes:

Includes bibliographical references and index.

ISBN:

9781035328222 (e-book)

Access Restriction:

Restricted for use by site license.