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Smoke Turns to Fizz : Marlboro Cigarette Owners' Unethical Acquisition Leads to Losses / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Philip Morris International--Case studies.
- Philip Morris International.
- Business ethics--Case studies.
- Business ethics.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Sage Publications Inc, 2024.
- Summary:
- In 2021, cigarette manufacturing company Philip Morris International (PMI) acquired Vectura, a British pharmaceutical company that manufactures asthma inhalers. PMI, known for its best-selling product Marlboro, explained that they acquired Vectura with the view of diversifying its portfolio. However, following backlash from health groups, PMI then sold Vectura three years later in 2024 for a loss. This case examines the ethical reasons for the backlash that PMI faced when it bought and sold Vectura, and asks students to decide if the reaction against PMI is justified.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071984758
- 1071984756
- OCLC:
- 1469117786
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