The backstage of democracy : India's election campaigns and the people who manage them / Amogh Sharma.

Format:

Book

Author/Creator:

Sharma, Amogh, author.

Series:

South Asia in the social sciences

Language:

English

Subjects (All):

Democracy.

Physical Description:

1 online resource (xxii, 358 pages) : digital, PDF file(s).

Edition:

First edition.

Place of Publication:

Cambridge, England : Cambridge University Press, [2024]

Summary:

Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics

Notes:

Title from publisher's bibliographic system (viewed on 29 Nov 2024).

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781009423960

1009423967

9781009423977

1009423975