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Customer 360 : How Data, AI, and Trust Change Everything.
- Format:
- Book
- Author/Creator:
- Kihn, Martin.
- Language:
- English
- Subjects (All):
- Customer services--Technological innovations.
- Customer services.
- Artificial intelligence.
- Physical Description:
- 1 online resource (254 pages)
- Edition:
- 1st ed.
- Place of Publication:
- 2024.
- Newark : John Wiley & Sons, Incorporated, 2024.
- Summary:
- "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."-- Provided by publisher.
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781394308668
- 1394308663
- 9781394273638
- 1394273630
- 9781394273621
- 1394273622
- OCLC:
- 1465270773
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