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The story of content : rise of the new marketing / an OnScene production ; producer, Amanda Subler ; director, Eric Leslie.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing.
- Sales promotion.
- Storytelling in mass media.
- Genre:
- Educational films.
- Feature films.
- Physical Description:
- 1 online resource (44 minutes)
- Place of Publication:
- Los Angeles, CA : FilmHub, 2015.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.
- Notes:
- Title from title screen (viewed January 03, 2025).
- OCLC:
- 1499626107
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