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Kreatywność językowa w marketingu
- Format:
- Book
- Series:
- Uniwersytet Łódzki
- Language:
- Polish
- Subjects (All):
- Social sciences.
- Language and Literature Studies.
- Media studies.
- Communication studies.
- Physical Description:
- 1 online resource (1 p. 278)
- Place of Publication:
- Łódź [Poland] : Wydawnictwo Uniwersytetu Łódzkiego 2022
- Summary:
- "Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication.
- ISBN:
- 83-8220-711-1
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