The transformation of boeing from technological leadership to financial engineering and decline / Charles McMillan.

Format:

Book

Author/Creator:

McMillan, Charles, author.

Series:

Cambridge elements. Elements in reinventing capitalism 2634-8950.

Cambridge elements. Elements in reinventing capitalism, 2634-8950

Language:

English

Subjects (All):

Aircraft industry--United States--Management.

Aircraft industry.

Boeing Company.

Physical Description:

1 online resource (88 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Cambridge : Cambridge University Press, 2024.

Summary:

Organizations rise or fall based on misreading of external signals as well as internal factors - strong or weak management, leadership and governance, proactive or reactive benchmarks of innovation and performance. This Element addresses the commercial aerospace sector the case study of Boeing Corporation. Boeing and Airbus illustrate the dynamics of competitive rivalry, the shifting attention span of senior leaders. Beset by internal dysfunctions, product delays and certification challenges, Boeing has a negative net worth, and perverse executive incentives, financial engineering values, and governance dysfunctions when confronting the changes facing the main customers, the airline industry. Boeing trails its European rival in market share, R&D investments, and diverse product line based on seat size, pricing, and distance. This case study provides an opportunity to suggest new research directions on governance and managing truly complex organizations.--Provided by publisher

Notes:

Title from publisher's bibliographic system (viewed on 14 Nov 2024).

ISBN:

9781009394741

1009394746

9781009394758

1009394754

9781009394734

1009394738

OCLC:

1428752513