Global Marketing : Expand the Reach of Your Product and Service Offerings / with Doug Ladd.

Format:

Video

Author/Creator:

Ladd, Douglas M., speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA : linkedin.com, 2024.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

digital

Summary:

Discover the core concepts and skills required to expand the reach of your product and service offerings and meet the needs of the new global consumer.

In today's global economy, your marketing team is always on the lookout for new opportunities. In this course, instructor Doug Ladd outlines the core concepts and skills required to expand the reach of your product and service offerings to meet the needs of the new global consumer. Learn how to access and navigate an ever-expanding global market to determine which marketing approach is right for your brand. Gather insights and evaluate prospective opportunities using analytic tools like the PESTEL framework. Along the way, you'll explore your options for global expansion, information gathering, and decision-making, as well as how to address key issues for marketers around the world, including pricing, currency changes, distribution, social media, digital marketing, and more.

Participant:

Presenter: Doug Ladd

Notes:

10/17/202412:00:00AM

Access Restriction:

Restricted for use by site license.