Library transformation strategies / Jean-Philippe Accart.

Format:

Book

Author/Creator:

Accart, Jean-Philippe, author.

Series:

Information systems, web and pervasive computing series.

Information Systems, Web and Pervasive Computing Series

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Library planning.

Physical Description:

1 online resource (191 pages)

Place of Publication:

Hoboken, NJ ; London : ISTE Ltd : John Wiley and Sons Inc., 2022.

Summary:

"This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing."

Contents:

Cover

Title Page

Copyright Page

Contents

Foreword

Introduction

Part 1. The Environment and Society

Chapter 1. Societal Changes and Libraries

1.1. In terms of innovation

1.2. In the working world

1.3. In the world of professional associations

Chapter 2. Economic Changes

2.1. An evolving documentary and information activity

2.2. The information economy

2.2.1. Some figures

2.2.2. Free information

2.2.3. An economic approach to information and libraries

2.3. Information as a public asset

2.3.1. Free of charge, information and public libraries

2.3.2. Why pay for information?

2.4. The Internet and digital technology

2.5. Towards new economic models

2.6. The theory of knowledge commons

Chapter 3. The Evolution of the Library Space

3.1. From the perspective of creation and innovation

3.2. From the third place to DIY

3.2.1. Digital public spaces (Espaces Publics Numériques, EPN) in France

3.2.2. Some examples of Fab Labs in American libraries

3.3. Learning spaces or learning centers

3.4. The Smart Libraries concept

3.5. Wellness spaces

3.6. Reception areas: a user-oriented approach

3.7. The use of the library space

3.8. Green libraries

Chapter 4. Legal Changes

4.1. GDPR: European data protection regulations, as applied to libraries

4.1.1. The fields of application

4.1.2. Data processing and hosting

4.2. Protection of personal data

Part 2. Human Resources and Management

Chapter 5. New Management Theories Applicable to Libraries

5.1. Participatory management

5.1.1. The five principles of participatory management

5.1.2. The qualities required for participatory management

5.2. Management by benevolence or well-treatment

5.3. Empathy, a management method?

5.4. Change management (CM).

5.4.1. The three levels of change management

5.5. Project management: theory and applications

5.5.1. Project mode operation: two case studies

Chapter 6. Some Theory on Management and Leadership

6.1. New management methods: Design Thinking, user experience and agile methods

6.1.1. Design Thinking

6.1.2. User experience (UX)

6.2. User power

6.3. Setting up and managing an agile project

6.3.1. The application of agile methods

6.3.2. Agility in libraries

6.4. Library management and leadership, constantly redefined concepts

Part 3. Library Tools and Technology

Chapter 7. The Digital Transformation of Libraries

7.1. The library as a service: from catalogues to digital platforms

7.1.1. Service platforms

7.1.2. Library intranets, information portals and digital repositories

7.1.3. Monitoring, business intelligence and curation platforms

7.1.4. Social platforms

7.2. Digital archiving of documents

7.2.1. Document archiving: an overview of open access

7.2.2. Dissemination methods

7.2.3. European Open Access Policy

Chapter 8. Other Technologies for Library Transformation

8.1. Blockchain

8.2. Augmented/virtual reality in libraries

8.2.1. A brief history of augmented reality

8.2.2. Augmented reality explained

8.3. Artificial intelligence (AI) and robotics

Part 4. Marketing

Chapter 9. Marketing Dimensions in Libraries

9.1. Digital marketing

9.2. The user at the heart of transformation

9.2.1. Addressing ongoing challenges

9.2.2. Capturing the user's attention online

9.3. Adopting a five-step marketing approach

9.4. Everyday marketing

Chapter 10. The User at the Heart: Mediation

10.1. Keeping in touch with the user: mediation

10.2. Mediation(s)

10.2.1. Library mediation

10.2.2. Social mediation

10.2.3. Cultural mediation.

10.2.4. Digital mediation

10.2.5. Scientific mediation

Chapter 11. The Library's Digital Identity

11.1. Defining identity

11.2. From the individual to the group and the library institution

11.3. Profiles, behavior and traces on the Internet

Chapter 12. Adopting a Library Branding Strategy

12.1. Defining the brand concept

12.2. Brands and libraries

12.3. The brand world

Conclusion

References

Index

EULA.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Accart, Jean-Philippe Library Transformation Strategies

ISBN:

9781394173648

1394173644

9781394173624

1394173628