The ultimate guide to responsible franchising : identifying and investigating the right franchise to maximize your rewards and minimize risk / Joe Mathews.

Format:

Book

Author/Creator:

Mathews, Joe, author.

Language:

English

Subjects (All):

Franchises (Retail trade).

Sale of business enterprises.

Physical Description:

1 online resource (354 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2024.

Summary:

"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk"-- Provided by publisher.

Contents:

Introduction

Three Truths About Franchising

Kissing a Lot of Frogs Before You Find Your Prince

How This Book Is Structured

Part 1 What You Need to Know Before You Look at Franchises

Chapter 1 Introduction to Franchising

Definition of Terms

Franchising Is a Business unto Itself

Why Do Companies Franchise?

How Franchisors Make Money

Finding a Responsible Franchisor Who Gets It

Chapter 2 Special Advice for the First-Time Entrepreneur

The Path of the 99%

The Way of the 1%

The Bottom Line

Chapter 3 Setting Your North Star

Goal-Setting and Benchmarks

Identifying Your Skills and Aptitudes

Summary

Chapter 4 Matching Your Skills and Aptitudes to Opportunities

Understanding the Franchisor's Motives

The KASH Model of Success

Chapter 5 The Learning Curve and Lifecycle of a Franchisee

Moving Through the Stages

Three Modes of Franchisor KASH Distribution

Stages of the Franchisee Learning Curve and Lifecycle Explained

Chapter 6 What Insiders Want You to Know About Franchising Before You Invest

Franchising 1.0

Franchising 2.0 (Current Era)

Franchising 3.0: The Era of Responsible Franchising (Evolving Now)

Success Begins and Ends with Corporate Culture

Chapter 7 Assessing the Skills and Viability of a Franchisor

The Common Consumer Value Propositions of a Franchise Brand

Chapter 8 The Franchisor Landscape in the United States

Dynamics Affecting the US Franchise Market

Strong Franchise Brands Will Become Stronger

Why Candidates Should Consider Avoiding Smaller Brands

Opportunities and Risk Factors

Chapter 9 Understanding Where Franchisors Are in Their Lifecycle and Learning Curve

The FPG Franchise Brand Growth Curve

Key Inflection Points.

Considering Risk and Reward by Lifecycle Stage

Part 2 How Do You Find the Right Franchise?

Chapter 10 Identifying Potential Franchise Options

The Brands You Know and Love

You Know Someone Who Succeeded in a Particular Brand or Business

Franchise Portals

Brands in the News

Franchise Brokers

Franchise Opportunity Shows and Events

The Last Word on Franchise Opportunity Sources

Self-Directed Research

Chapter 11 The Franchise Buyer Journey

Step 1: The Initial Interview

Step 2: Qualification

Step 3: Reviewing the FDD

Step 4: Due Diligence (Franchisee Validation, Financial Modeling, Applying for Financing)

Step 5: Discovery Day (Face-to-Face or Virtual)

Step 6: The Yes/No Decision

Chapter 12 Your Final Decision Checklist

Questions About the Brand

Questions About Fit

Questions About the Franchise Opportunity

Questions About the Franchisor

Questions About the Industry

What Can I Count on Myself For?

Conclusion

Acknowledgments

About the Author

Index

EULA.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781394308385

1394308388

9781394243280

1394243286

9781394243273

1394243278

OCLC:

1439174010