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An exploratory probe of consumer reaction to McEwans, May 11, 1973 / prepared by Birrell Dodd Associates Marketing Consultants Pty Ltd.
The Transformation of Shopping: Department Stores, Social Change and Consumerism, 1830-1994 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Department stores--Victoria--Melbourne.
- Department stores.
- Retail trade--Research.
- Retail trade.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Melbourne : Birrell Dodd Associates, 1973.
- Summary:
- Preliminary survey into customer attitudes at McEwan's.
- Notes:
- AMDigital Reference: AU NBAC N218-351
- Collection: James McEwan & Co. Ltd; Series: McEwan's Limited records
- Description based on publisher metadata (viewed June 26, 2024).
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