Using Generative AI in Public Relations / with Martin Waxman.

Format:

Video

Author/Creator:

Waxman, Martin, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA : linkedin.com, 2024.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

digital

Summary:

Learn how to use AI for communication, brainstorming, content creation, and social sentiment analysis, reshaping your approach to PR in the digital age.

Discover the ever-evolving interface between generative AI and PR, focusing on strategic communication that forges meaningful relationships and achieves long-term organizational goals. Instructor Martin Waxman shows you how to conceptualize words as data by using generative AI for enhanced brainstorming, writing, editing, visual content creation, and more. Explore frameworks and approaches to prompt engineering uniquely tailored for PR professionals, as well as how to leverage AI for research, message testing, social listening, and policy development. Whether your role has you dealing with media, influencers, or stakeholders, this course offers practical insights you can apply on the job to leverage AI for efficient communication both internally and externally. By the end of this course, you'll be prepared to navigate the AI-driven landscape of PR with confidence and ease.

Participant:

Presenter: Martin Waxman

Notes:

10/09/202412:00:00AM

Access Restriction:

Restricted for use by site license.