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Opening weekend : an insider's look at marketing Hollywood's hits and flops / Jim Fredrick.
- Format:
- Book
- Author/Creator:
- Fredrick, Jim, author.
- Language:
- English
- Subjects (All):
- Motion pictures--Marketing.
- Motion pictures.
- Motion pictures--Distribution.
- Motion pictures--Production and direction.
- Motion picture industry--Marketing.
- Motion picture industry.
- Physical Description:
- 1 online resource (369 pages) : illustrations (chiefly color)
- Other Title:
- Insider's look at marketing Hollywood's hits and flops
- Place of Publication:
- Jackson : University Press of Mississippi, [2024]
- Contents:
- Cold open
- A foot in the door
- Intralink
- What's a trailer?
- My first
- "Where are my balls?"
- Main title design
- Jack Nicholson
- Guardians at the editing room door
- The client
- Opportunity knocks
- Breaking ankles
- Yee-haw!
- Nobody knows anything
- Flying Elvises
- Lose the cigar
- You can't handle the truth!
- The Golf Club room
- The winning streak
- "Shawshank"
- The Independents
- Before "The West Wing"
- Selling Shakespeare
- Sex sells
- Sundance
- "Seinfeld"
- Hugh, Elizabeth, organ abduction
- Merging
- The studio
- The new kid in town
- One creepy showman
- 1999
- Robert De Niro: comedian
- Everybody's problem
- Becoming Kubrick
- Smart sharks
- Playability vs. Marketablity
- Farewell to the kings
- Desert warfare
- Star power
- Is the customer always right?
- The battle for opening weekend
- The assignment of a lifetime
- Disaster at the box office
- Action!
- The old switcheroo
- The producers from Hell
- Alfonso Cuarón
- Tweens
- Clint sweeps the Oscars
- Tim Burton's double feature
- Don't blow it!
- Intermission: a word about money
- Dancing penguins
- Swords and sandals
- The franchise
- Studio politics
- Quiet quitting
- Now what?
- Back to work
- Culture shock
- Beyoncé
- The Channing factor
- A star is born
- Expectations
- You're fired!
- Entrepreneuring
- Teaching
- Epilogue
- Acknowledgments
- Filmography
- Creative Commons licenses
- Index.
- Notes:
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on October 04, 2024).
- Other Format:
- Print version: Fredrick, Jim. Opening weekend
- ISBN:
- 9781496853394
- 1496853393
- 9781496853400
- 1496853407
- 9781496853417
- 1496853415
- Publisher Number:
- 40032475546
- Access Restriction:
- Restricted for use by site license.
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