Online Social Networks in Business Frameworks / edited by Sudhir Kumar Rathi [and five others].

Format:

Book

Contributor:

Rathi, Sudhir Kumar, editor.

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (716 pages)

Edition:

First edition.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Inc. : Scrivener Publishing LLC, [2024]

Summary:

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

Contents:

Cover

Series Page

Title Page

Copyright Page

Contents

Preface

Chapter 1 Unmasking Social Media Crimes: Types, Trends, and Impact

1.1 Introduction

1.2 Related Work

1.3 Social Media

1.4 Types of Social Media Crimes

1.4.1 Overview of Social Media Crimes

1.4.2 Key Characteristics

1.4.3 Cyberbullying and Online Harassment

1.4.3.1 Impact on Victims

1.4.4 Identity Theft and Scams

1.4.4.1 Consequences for Victims

1.4.5 Hate Speech and Incitement to Violence

1.4.5.1 Link to Real-World Violence

1.5 Trends in Social Media Crimes

1.5.1 Case Studies

1.6 Law Enforcements's Use of Social Media Surveillance

1.6.1 The Evolution of Social Media Surveillance

1.6.2 Key Motivations

1.6.3 Methods Employed

1.6.4 Legal and Ethical Considerations

1.7 Challenges in Social Media Surveillance

1.7.1 Accuracy and Interpretation

1.7.2 Social Media Evidence and Accuracy

1.7.3 Legal Questions and Implications

1.7.4 The Intersection of Social Media and Criminal Justice

1.8 Impact of Social Media Crimes

1.9 Conclusion

References

Chapter 2 Study on Vulnerability in Online Social Networking: Impact on an Individual, Community

2.1 Introduction

2.2 Statistics of Online Social Media Network

2.3 Existing Research on Social Media Vulnerabilities

2.4 Vulnerability

2.4.1 How Vulnerability is Related to Online Social Networking

2.4.2 Classification of Vulnerability

2.4.2.1 Individual Vulnerabilities

2.4.2.2 Community Vulnerabilities

2.4.2.3 Government Vulnerabilities

2.4.3 State of the Art: Techniques to Prevent Yourself from Social Media Vulnerabilities

2.4.4 Some Popular Case Study

2.5 Future Trends

2.6 Conclusion

Acknowledgement

Chapter 3 Application of Google Lens Clone Using Image Recognition in Enterprise Environment.

3.1 Introduction

3.2 Requirement and Application

3.2.1 Issue-Wise Solution Approaches

3.2.2 Related Work

3.3 Strengths and Weaknesses

3.4 Limitations

3.5 Approach

3.5.1 Region Proposal Network and Knowledge Graph

3.5.2 Convolutional Neural Networks (CNNs)

3.5.3 Fixing the Image Capture Lag

3.5.4 Machine Translation Neural Networks

3.5.5 DeepMind's Wavenet

3.5.6 World Through the Looking Glass

3.6 Design and Implementation

3.6.1 Architecture Design of the Application

3.6.2 Details of Inputs/Data Used

3.6.3 Discuss Input/Output Requirements, Variables, Assumptions Related to System

3.6.4 Performance Evaluation

3.7 Experimental Results and Analysis

3.8 Conclusion

Chapter 4 An Artificial Intelligence Risk Assessment of a Material Handling System Using a Cost-Safety Matrix

Introduction

Chapter 5 Sustainable Futures: Navigating Blockchain's Energy Dilemma

5.1 Introduction

5.2 Related Work

5.3 Understanding Blockchain Technology

5.4 Energy Dilemma in Blockchain Technology

5.4.1 Consensus Mechanisms and Energy Consumption

5.5 Environmental Implications

5.6 Sustainable Solutions in Blockchain

5.7 Scalability and Efficiency Issues in Greener Consensus Mechanisms

5.8 Blockchain's Role in Sustainable Development Goals (SDGS)

5.9 Industry Applications and Best Practices

5.9.1 Sustainable Supply Chains and Ethical Sourcing

5.9.2 Renewable Energy Trading and Peer-to-Peer Transactions

5.10 Conclusion

Chapter 6 Role of Online Social Networking in Smart Healthcare

6.1 Introduction

6.1.2 Organization of the Work

6.2 Evolution of Online Social Network and Smart Healthcare

6.2.1 Background

6.2.2 Benefits of Online Social Networking in Healthcare.

6.3 Issues and Challenges Towards Online Social Networking in Smart Healthcare

6.4 Popular Case Study 1: Online Social Networking in Smart Healthcare

6.5 Integrating Social Networking into Healthcare Policies for Better and Reliable Services

6.6 Future Opportunities and Innovation Towards Online Social Networking in Healthcare

6.7 An Open Discussion on OSN for Healthcare with Cutting Edge Technologies for Modern People

6.8 Conclusion

Chapter 7 Application and Future Trends in Online Social Networking for the Next Generation

7.1 Introduction to Online Social Networking, and Next Generation Society: Fundamentals, and Key Component and Features

7.1.1 Background

7.1.2 Scope and Importance of Online Social Networking in the Next Decade

7.1.3 Organization of the Work

7.2 Current Applications of Online Social Networking

7.3 Role of Emerging Applications in Making Effective Online Social Networking

7.3.1 Blockchain-Internet of Things (IoT) Integration in OSN

7.3.2 Quantum Computing in OSN

7.4 Next-Generation Social Networking Technologies for Modern Generation

7.4.1 Advanced Communication Tools for Next Generation Society

7.5 Future Research Opportunities Towards Online Social Networking for the Next Generation

7.6 Open Issues and Challenges in Next-Generation Machine-Based Social Networking

7.7 User Perspectives and Expectations Today by OSN and Its Effect on Modern Society/Generation

7.8 Conclusion

Chapter 8 Security and Possible Threats in Today's Online Social Networking Platforms

8.1 Introduction

8.1.1 Background

8.1.2 Importance of Security in Online Social Networking

8.2 Existing Security Architecture in Social Networking Platforms

8.3 Common Security Threats on Network and Websites.

8.4 Security and Privacy Issues in Online Social Networking in Today's Smart Era

8.5 Emerging Threats for Next Generation Based Online Social Networking

8.5.1 Deepfake Technology: A Threat to Modern OSN

8.5.2 AI-Driven Attacks on Modern OSNs

8.6 Security Measures and Tools Available for Protecting Network/OSNs

8.7 Regulatory Framework and Compliance for Reliable/Safe/ Secure OSNs for Next Generation

8.8 Incident Response and Recovery Towards OSNs

8.9 Detection and Notification Towards OSNs

8.9.1 Mitigation Strategies Towards OSNs

8.10 Conclusion

Chapter 9 The Future of Artificial Intelligence and Machine Learning in Online Social Networking

9.1 Introduction

9.2 Current Landscape of Online Social Networking

9.2.1 Role of Algorithms in Social Networking

9.3 Open Issues and Challenges Towards AI and ML in Social Networking

9.4 Future Research Opportunities Towards AI and ML in Social Networking

9.5 Applications of AI in Online Social Networking

9.5.1 Enhancing User Experience with AI for Better Social Connection

9.5.2 AI and ML for Advertising and Monetization via OSNs

9.5.3 Anticipated Impact of the Social Networking Industry Over Modern Generation

9.6 Future Research Opportunities Towards AI and ML in Social Networking Using Emerging Technologies

9.7 Conclusion

Chapter 10 Future Opportunities Towards Online Social Networking in the Era of Industry 4.0/5.0

10.1 Introduction

10.1.1 Relevance of Online Social Networking in the Industry 4.0/5.0 Era

10.1.2 Organization of Work

10.2 Evolution of Online Social Networking in Industry 4.0/5.0

10.3 Emerging Opportunities with Emerging Technologies for Social Networking in Industry 4.0/5.0.

10.4 Interconnectivity and Integration of Emerging Technology with Industry 4.0/5.0 for Effective Online Social Networking

10.4.1 IoT-Enabled Social Networking

10.4.2 AI-Driven Insights for Industrial Networking

10.4.3 Blockchain Applications in Social and Industrial Networks

10.5 Smart Manufacturing and Social Networking Towards Industry 4.0/5.0

10.5.1 Role of Social Platforms in Smart Factories

10.5.2 Data-Driven Decision Making in Manufacturing Processes

10.6 Open Issues and Challenges Towards Industry 4.0/5.0 for Effective Online Social Networking

10.7 Future Research Opportunities Towards Industry 4.0/5.0 for an Effective Online Social Networking

10.8 Conclusion

Chapter 11 Online Social Networking: Power of Industry 6.0 and Beyond

11.1 Introduction

11.1.1 Online Social Networking

11.1.2 Industry 6.0: Definition

11.1.3 Evolution from Industry 4.0/5.0 to Industry 6.0

11.1.4 Organization of the Work

11.2 Background

11.3 Transformative Shifts in Industrial Paradigms for Industry 6.0

11.4 The Role of Online Social Networking in Industry 6.0

11.4.1 Collaborative Innovation Through Social Platforms

11.4.2 Human-Centric Approaches in Industrial Networking

11.5 Integration of Emerging Technologies for Social Networking in the Era of Industry 6.0

11.5.1 Integration with Artificial Intelligence (AI)/ML for Social Networking in the Era of Industry 6.0

11.5.2 Synergy of Blockchain and Internet of Things (IoT) for Social Networking in the Era of Industry 6.0

11.5.3 Quantum Computing for Social Networking in the Era of Industry 6.0

11.5.4 AR/VR for Social Networking in the Era of Industry 6.0

11.6 Smart Factories and Social Collaboration

11.6.1 Enhanced Communication in Smart Manufacturing

11.6.2 Social Networks for Adaptive and Agile Production.

11.6.3 Worker Empowerment Through Digital Social Platforms.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

5.4 Energy Dilemma in Blockchain Technology

ISBN:

9781394231126

1394231121

9781394231102

1394231105

9781394231119

1394231113

OCLC:

1455753209