What the Fundraising : Embracing and Enabling the People Behind the Purpose / Mallory Erickson.

Format:

Book

Author/Creator:

Erickson, Mallory, author.

Language:

English

Subjects (All):

Fund raisers (Persons).

Nonprofit organizations.

Fund raising.

Physical Description:

1 online resource (237 pages)

Edition:

First edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2025]

Summary:

Improve your nonprofit's efficiency and long-term success by building aligned partnerships In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionize your nonprofit. In the book, you'll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organization and make it more effective in your community. The book tackles the underlying issues that dominate many nonprofits' fundraising issues, including "shiny object syndrome," perfectionism, discomfort, and burnout. You'll also find: Strategies for building powerful partnerships and making a meaningful impact in the sector Ways to spark substantial change in the fundraising landscape to channel additional money toward critical global issues Fresh, new insights and innovations for frontline fundraisers Perfect for nonprofit managers, directors, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit's impact.

Contents:

Cover

Title Page

Copyright Page

Contents

Introduction

Making the Ask

What the Fundraising

Who You Are and Why We're Here

Fundraisers

Sector Leaders

The First Step Forward

Alignment Fundraising

What Is Possible with Alignment Fundraising

Inside What the Fundraising

Acknowledging Underlying Systemic Issues

Case Studies and Research

Part I The Problem

Chapter 1 A Critical Tipping Point

Giving in the Gilded Age

Taxes and Nonprofits

Systemic Inequities: Then and Now

The Decline in Giving

The Staffing Crisis

They Aren't Separate Problems

Chapter 2 Show Me the Money (But Don't Talk About It)

Unpacking Scarcity Mindset

Scarcity Myth 1: There Is Never Enough Money

Scarcity Myth 2: We Must Compete for Resources

Scarcity Myth 3: We Should Operate with Minimal Overhead

The Impact of Scarcity Mindset on Funder Relationships

Transactional Fundraising

The Road to Transactional Fundraising

Moving Beyond Transactional Fundraising

Case Study: Ben Houghton

Chapter 3 This Job Feels Awful

From Discomfort to Burnout

What Causes Discomfort?

Types of Stress and Chronic Stress

Reaching Burnout

Elements of Fundraising That Lead to Burnout

Pressure

Power Dynamics

Uncertainty

Rejection

Isolation

Stigma About Fundraising

The Body's Response to Transactional Fundraising

Fundraising and the Nervous System

A Recipe for Bad Fundraising

Part II The Solution

Chapter 4 Creating Inner Alignment

What Is Alignment?

Coaching to Overcome Fundraising Resistance

The Cognitive Loop

Energy in Action

The 7 Levels of Energy

Energy Level 1: Victim

Energy Level 2: Antagonist

Energy Level 3: Rationalizer

Energy Level 4: Helper

Energy Level 5: Collaborator

Energy Level 6: Connector

Energy Level 7: Creator.

Increasing Your Anabolic Energy

Limiting Beliefs

Interpretations

Assumptions

Gremlins

Strategies to Stop the Spiral

Chapter 5 Alignment Fundraising Strategy

The Layers of Alignment Fundraising

Case Study: Hilary Wolkan

Alignment Fundraising in Practice

Understanding Your Funders

Mapping Alignment

You and Your Organization Have So Much Value (Beyond What You Think)

Your Inventory of Assets

Matching Funders and Assets

Not All Money Is Created Equal

Chapter 6 Building Connected Relationships

Trust in Nonprofits

Building Real Relationships

Authenticity and Vulnerability

Honesty and Dealing with Conflict Productively

Connection in Practice

Effective Engagement

Reaching Out to Aligned Prospects

The Myth of Donor Fatigue

Preparing for Funder Meetings

Making the Offer

The Funder Says Yes, Now What?

Actions That Break Trust and Connection

You Won't Be for Everyone

Discussing Overhead

Letting Go

When It All Aligns

Conclusion

Acknowledgments

References

About the Author

Index

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781394308392

1394308396

9781394213900

1394213905

9781394213917

1394213913

OCLC:

1457624344