Typographic design : form and communication / Rob Carter, Ben Day, Philip Meggs.

Format:

Book

Author/Creator:

Carter, Rob.

Contributor:

Meggs, Philip B.

Day, Ben.

Language:

English

Subjects (All):

Graphic design (Typography).

Design.

Physical Description:

1 online resource (370 p.)

Edition:

5th ed.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, c2012.

Language Note:

English

Summary:

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such ess

Contents:

Typographic Design: Form and Communication, 5th Edition; Contents; Introduction; 1 The Evolution of Typography; From the origins of writing to Gutenberg's invention of movable type: 3150 B. C.- A. D. 1450; Typography from Gutenberg to the nineteenth century: A. D. 1450- 1800; The nineteenth century and the Industrial Revolution: A. D. 1800- 1899; Typography in the twentieth century: 1900- 2000.; A new century and millennium begin: 2000; 2 The Anatomy of Typography; Letterforms analyzed; The typographic font; Historical classification of typefaces; Typographic measurement; The type family

3 Syntax and CommunicationTypographic syntax; Typographic space; Visual Hierarchy; ABA form; 4 Legibility; Basic principles of legibility; Distinguishing characteristics of letters; The nature of words; Capital and lowercase letters; Interletter and interword spacing; Type size, line length, and interline spacing; Weight; Character width; Italics; Legibility and color; Justified and unjustified typography; Paragraphs and indentions; Legibility and electronic page design; Typographic details; 5 The Typographic Grid; Background; Structure and space; Proportion; Single column grids

Multi-column gridsModular grids; Improvisational structures; 6 The Typographic Message; A multidimensional language; Verbal/visual equations; Function and expression; 7 Typographic Technology; Hand composition; Linotype; Monotype; Ludlow; Phototypesetting; Digital typesetting; Electronic page design; 8 Typography on Screen; Rendering type on screen; Selecting typefaces; Legibility factors for on-screen typography; Programming for Web design; Structuring Web pages; Case Studies in Web design; 9 Case Studies in Typographic Design; Integrating type and image in poster design

The U. S. National Park Service Unigrid SystemBook Design: VAS: An Opera in Flatland; Typographic film titles; Buenos Aires Underground (Subte); Information Design: Metropolitan World Atlas; A typographic program for the 17th Street Farmers' Market; 10 Typographic Design Education; Generation of a typographic sign from a gestural mark; Letter/digit configurations; Inventing sing systems; Letterform analysis; Flowering typography; Sequential typographic forms in space; Visual organization and grid structures; Introduction to systems design; Designing with a single letter

Typography and image transformationsExperimental compositions with found typography; Syntactic explorations using onomatopoeic terms; Type chronology booklet; Expressive typography: form amplifies message; Computer improvisation and manipulation; Observing systems in our surroundings; Interpretive typography: exploring legibility and impact; Symphony poster series; Information design: changing typographic parameters; Typographic cubes; Calendar typography; Unity of form and communication; Typeface history posters; Self-initiated typographic identity program: Holland Air; Type in motion

Blending Latin and non-Latin typographic forms

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-283-42504-1

9786613425041

1-118-12966-0

OCLC:

774104084