Practice makes perfect : a graphic design student's guide to freelance / Ben Hannam.

Format:

Book

Language:

English

Subjects (All):

Commercial art--Vocational guidance--United States.

Commercial art.

Design services--Vocational guidance--United States.

Design services.

Physical Description:

1 online resource (240 p.)

Place of Publication:

Hoboken : Wiley, 2012.

Language Note:

English

Summary:

A complete guide to freelance graphic design-created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio-and make a little money at the same time. A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with lega

Contents:

A GRAPHIC DESIGN STUDENT'S GUIDE TO FREELANCE; Contents; Accessing Digital Files Online; Preface; Acknowledgments; Chapter 1: Introduction; Filling in the Gaps in Your Education; What Is Freelance?; Don't Wait until You Graduate; About This Book; Chapter 2: Why Should You Freelance?; Balancing Creativity and Commerce; Escaping the Project Mode Mentality; Working for Money; Working for Trade; Enhancing Your Portfolio; Learning to Fail; Experience the Thrill of Owning a Business; Chapter 3: Planning Your Business; Writing a Business Plan; Performing a SWOT Analysis; Identifying External Factors

Chapter 4: I Have A Business Plan. Now What?Choosing a Business Name; Talk to a CPA and Fill out Your LLC Paperwork; Apply for an Employer Identification Number; Opening a Business Checking Account; Getting a Business License; Checklist; Chapter 5: There's a First Time for Everything; Goals for Beginning Freelancers; Equipment to Purchase; How Do You Find Your First Client?; What Type of Work Should You Do?; Writing a Contract; Understanding What's in Your Contract; Meeting Your Client; Creating Your Sketches and Concepts; Showing Your Client Your Concepts; Delivering Your Proof

Delivering the Final ProductSending an Invoice; Lather, Rinse, Repeat; Beginner Checklist; Chapter 6: Gaining Momentum; Goals for Intermediate Level Freelancers; Equipment to Purchase; How Do You Find Clients?; What Type of Work Should You Do?; Establish an Internal Work-Flow System; Creating a Master Client List; Creating a Master Job Tracking List; Tracking Your Jobs; Archiving Your Work; Creating a Business Card; Working with Vendors; Managing Your Time; Documenting Your Process Work; Finding an Internship; Ethical Considerations; Intermediate Level Checklist

Chapter 7: Stretching Your WingsGoals for Advanced Level Freelancers; Equipment to Purchase; Types of Clients You Should Work With; Creating a Web Presence for Your Company; Planning for What Comes after School; Choosing the Right Portfolio for The Job; Choosing the Right Portfolio Pieces; Creating a Monthly Budget; Creating a PDF Portfolio; Submitting A PDF Portfolio; What to Say In a Letter of Interest; Advanced Level Checklist; Chapter 8: Moving Forward; Getting a Job; Writing a Résumé; Preparing for an Interview; Negotiating an Offer; Tips From Professionals; Chapter 9: Epilogue

Looking Back on Your ExperienceResources; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-59263-0

9786613905086

1-118-39705-3

OCLC:

815382725