Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

Format:

Book

Contributor:

Krasovec, Sandra A.

Language:

English

Subjects (All):

Packaging--Design.

Packaging.

Physical Description:

1 online resource (258 p.)

Edition:

2nd ed.

Place of Publication:

Hoboken : Wiley, 2012.

Language Note:

English

Summary:

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this boo

Contents:

Packaging Design; Table of Contents; Preface; Acknowledgments; Chapter 1: The History; The Growth of Trade; Emerging Communication; Early Commercial Expansion; The Industrial Revolution; Mass Production; Mid-Century Expansion; Consumer Protections; The Packaging Design Firm; New Refinements in Packaging Design; Changing Times and Values; Chapter 2: Defining Packaging Design; What Is Packaging Design?; Culture and Values; Target Market; Packaging Design and Brand; Fundamental Principles of Two-Dimensional Design; Packaging Design Objectives; Chapter 3: Elements of the Packaging Design

The Primary Display PanelTypography; Color; Imagery; Structure, Materials, and Sustainability; Production; Legal and Regulatory Issues; Chapter 4: The Design Process; Predesign; Beginning the Assignment; Phase 1: Observation, Immersion, and Discovery; Phase 2: Design Strategy; Phase 3: Design Development; Phase 4: Design Refinement; Phase 5: Design Finalization and Preproduction; Retail Reality; Key Points about the Design Process; Chapter 5: The Packaging Design Profession; The Stakeholders; Managing the Business; Entering the Profession; Glossary; APPENDIX A: Consumer Product Categories

APPENDIX B: Materials and ToolsBibliography; Professional Credits; Figure Credits; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-85149-0

1-118-35860-0

OCLC:

777327555