International strategy : context, concepts and implications

Format:

Book

Author/Creator:

Collis, David J., Author.

Language:

English

Subjects (All):

International business enterprises--Management.

International business enterprises.

Strategic planning.

Strategic alliances (Business).

Competition.

Place of Publication:

Chichester West Sussex John Wiley and Sons Ltd 2014

[Place of publication not identified] John Wiley and Sons Inc 2014

Language Note:

English

Summary:

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Notes:

Bibliographic Level Mode of Issuance: Monograph