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The Platform Business Navigator
- Format:
- Book
- Author/Creator:
- Wortmann, Felix, 1977- autor.
- Language:
- English
- Subjects (All):
- Multi-sided platform businesses.
- Business planning.
- Physical Description:
- 1 online resource (296 p.)
- Edition:
- 1st edition
- Place of Publication:
- FT Press 2024
- Harlow, England : Pearson Education Limited, 2024.
- Summary:
- Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers. Every product, service, and retail business has the potential to become a platform business, and <strong>The Platform Business Navigator</strong> will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works. Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
- Contents:
- How platform businesses work
- The types of platform businesses
- The Platform Business Navigator in a nutshell
- Ideate : patterns to identify a platform opportunity
- Design : patterns to create and deliver value as a platform
- Monetise : patterns to capture value as a platform
- Scale : patterns to scale a platform
- Manage : patterns to manage a platform
- A canvas to bring everything together
- Working with the pattern cards
- Sources and further reading.
- Notes:
- Incluye referencias bibliográficas.
- Descripción basada en metadatos suministrados por el editor y otras fuentes.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781292734286
- 1292734280
- OCLC:
- 1427604504
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