The Art and Craft of PR : Creating the Mindset and Skills to Succeed in Public Relations Today.

Format:

Book

Author/Creator:

Stahl, Sandra.

Language:

English

Subjects (All):

Public relations.

Strategic planning.

Physical Description:

1 online resource (101 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2018.

Summary:

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

Contents:

Front Cover

Backcover

Title

Contents

Prologue

Chapter 1: PR has no boundaries

Chapter 2: The PR fundamentals

Chapter 3: Think attraction, not promotion

Chapter 4: Creativity

Chapter 5: Don’t just listen; really hear and include

Chapter 6: Words are our currency

Chapter 7: Inspire to change behaviour

Chapter 8: Why not? Embrace change

Chapter 9: Never forget, it’s business

Chapter 10: Perfection is overrated

Chapter 11: What’s next for PR?

Chapter 12: Messages from the masters

Resources

Epilogue

Notes and further reading

Acknowledgements

Copyright Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

1-915951-93-3

OCLC:

1446801108