Binge marketing : the best scenario for building your brand / Carlijn Postma.

Format:

Book

Author/Creator:

Postma, Carlijn, author.

Language:

English

Subjects (All):

Branding (Marketing).

Reputation.

Success in business.

Physical Description:

1 online resource (128 pages)

Edition:

First edition.

Place of Publication:

London, England : LID Publishing Limited, [2020]

Summary:

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

Contents:

Cover

Title

Contents

Trailer

From binge watching to binge marketing

PART I: THE DEPARTURE

How it all began

The pilot for the evolution

A new mindset

Showrunners instead of marketing directors

Why, why, why?

PART II: INITIATION

Your own TV series

Seasons and episodes

A large universe

Three-dimensional brand guidelines

Target group versus audience

The hero’s journey

The audience’s journey

Your reward

PART III: THE RETURN

Formats

Create series

Content mapping and distribution

Find, retain and activate

PART IV: THE END

A new dawn

Cast & crew

Biography

Binge Marketing Summary Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

OCLC:

1439599915