Manager's guide to business writing / Suzanne Sparks FitzGerald.

Format:

Book

Author/Creator:

FitzGerald, Suzanne Sparks, author.

Series:

Briefcase book

Language:

English

Subjects (All):

Business writing.

Commercial correspondence.

Physical Description:

1 online resource (xiii, 176 pages) : illustrations, figs., tables.

Edition:

2nd ed.

Place of Publication:

New York, N.Y. : McGraw-Hill Education LLC., c2011.

Summary:

"The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide to Business Writing, Second Edition, ' provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness."--Publisher description.

Contents:

B. Preface

Overview

Special features

Acknowledgments

1. Write for your readers

Know your readers

What if you don't know your readers?

Check for readability

Write from the reader's perspective

Build reader rapport

Come to terms with gender

Manager's checklist for chapter 1

2. From purpose through process

Know your single purpose

Writing in four stages

Five-step revision and edit

Help for your grammar

Manager's checklist for chapter 2

3. The power of words to express, not impress

Make it clear, economical, and straightforward

Avoid trite phrases, clich?s, and jargon

Accentuate the positive

Make it active

Avoid typographical excess

Avoid noun and adjective stacks

Choices and consideration

Manager's checklist for chapter 3

4. Structure your writing to reach your reader

Techniques to engage the reader

Traditional letter form

E-mail form

Tips for writing at chip speed

Five formats for letters and e-mail

Manager's checklist for chapter 4

5. The power of visuals, white space, and headings

Visuals: into the head through the eyes

White space: making the most of nothing

Headings: signposts and signals

Summary

Manager's checklist for chapter 5

6. Writing basics: grammar and style

Style

Vocabulary

Grammar

Spelling

Punctuation

Layout

Going beyond this book

Manager's checklist for chapter 6

7. How to start and stop

Gaining attention

Effective openings

Holding your readers

Ending strong

Manager's checklist for chapter 7

8. Writing for social media

Blogs

Tweeting

Facebook

Manager's checklist for chapter 8

9. Zero-based writing

Move from assumptions to perspective

Master process writing

Write clear, practical descriptions

Write simple instructions

Manager's checklist for chapter 9

10. Dealing with tough situations

Breaking bad news

Reacting to a predicament

Above all, do no harm

Turning negatives into positives

Competence and confidence

Manager's checklist for chapter 10

11. Reports, reports, reports

Basics for all reports

Occasional report

Activity report

Status or progress report

Formal report

Evaluating your report

Manager's checklist for chapter 11

12. Persuading your readers

How to persuade in three difficult steps

Ten rules of persuasion

Use a problem/solution format

Write powerful proposals

Conclusion

Manager's checklist for chapter 12

A. Appendix. Postscript: top 10 tips for writing well in business

Top 10 tips for writing well in business.

Notes:

"Tailor your message to fit your audience; Write to express as well as impress; Covers online and social media communications."-- Cover

"Briefcase books."-- Cover

Includes bibliographical references and indexes.

Description based on cover image and table of contents, viewed on Aug. 21, 2014.

ISBN:

9780071772266

007177226X

9780071772556

0071772553

Access Restriction:

Restricted for use by site license.