The power of instinct : the new rules of persuasion in business and life / Leslie Zane.

Format:

Book

Author/Creator:

Zane, Leslie, author.

Language:

English

Subjects (All):

Instinct.

Persuasion (Psychology).

Decision making--Psychological aspects.

Decision making.

Marketing--Psychological aspects.

Marketing.

Physical Description:

vii, 261 pages ; 25 cm

Edition:

First edition.

Place of Publication:

New York, NY : PublicAffairs, [2024]

Summary:

"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audience on an instinctive level. To do this, you need to understand the neuroscience of consumer choice and employ techniques that work with a person's brain, not against it. The more positive impressions we have with a particular brand, the more neural connections are formed. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job hunter, mastering the power of instinct will help you supercharge growth and become the best, most immediate choice for your audience"-- Provided by publisher.

Contents:

Introduction

The Conscious Marketing Model Is Dead

The Instinct Center

The Shortcut to Instinctive Choice

The Curse of Negative Associations

The Snow-Capped Mountain Effect

Why Layering Beats Focusing

The Unconscious Need for Fantasy

Bring in the New

Ditch the Funnel

The Immortal Brand

Conclusion.

The Conscious Marketing Model Is Dead

The Immortal Brand.

Notes:

Includes bibliographical references (pages 233-251) and index.

ISBN:

9781541703858

1541703855

OCLC:

1401906211

Publisher Number:

90100033306