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Television in the streaming era : the global shift / Jean K. Chalaby.

Cambridge eBooks: 2023 Frontlist Available online

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Format:
Book
Author/Creator:
Chalaby, Jean K., author.
Series:
Development trajectories in global value chains.
Development trajectories in global value chains
Language:
English
Subjects (All):
Streaming video.
Internet television.
Television broadcasting.
Physical Description:
1 online resource (xii, 235 pages) : digital, PDF file(s).
Edition:
First edition.
Place of Publication:
Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023.
Summary:
This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
Notes:
Title from publisher's bibliographic system (viewed on 30 Mar 2023).
Includes bibliographical references and index.
ISBN:
9781009199278
1009199277
9781009199308
1009199307
9781009199285
1009199285

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