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Can Sundance Survive Without Its Host City? / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Sundance Film Festival--Case studies.
- Sundance Film Festival.
- Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- The Sundance Film Festival, a cornerstone event for independent cinema, is considering relocating from its long-time home in Park City, Utah. The move, driven by financial and logistical considerations, reflects the festival's need to adapt to industry changes and address concerns about Park City's costs and capacity. Students are asked to discuss the move and the stakeholder and branding implications therein.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071971130
- OCLC:
- 1450509438
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