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Personal influence : the part played by people in the flow of mass communications / Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper.
- Format:
- Book
- Author/Creator:
- Katz, Elihu, 1926-2021, author, writer of introduction.
- Lazarsfeld, Paul F., 1901-1976, author.
- Language:
- English
- Subjects (All):
- Public opinion.
- Mass media.
- Physical Description:
- 1 online resource
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2017.
- Contents:
- Foreword /Elmo Roper
- pt. 1.part played by people : a new focus for the study of mass media effects
- I. Between media and mass
- II.part played by people
- III.essay in convergence
- IV. Norms and small groups : the shared character of opinions and attitudes
- V.role of the group in influencing change : implications for mass media research
- VI. Interpersonal networks : communicating within the group
- VII.group and the world outside : implications for mass media research
- pt. 2.flow of everyday influence in a midwestern community
- I. Criteria of influence
- II.technique of confirmation
- III.place of impact analysis in the study of influence
- IV. Searching for and assessing the impact of various influences
- V. Evaluating the impact of various influences
- VI.role and sequence of various influences
- VII. Some further technical problems
- VIII. Variations in impact
- IX. On describing the flow of influence
- X. Marketing leaders
- XI. Fashion leaders
- XII. Public affairs leaders
- XIII. Movie leaders
- XIV.two-step flow of communication
- XV.summary of influences and influentials.
- Notes:
- "Originally published in 1955 by the Free Press."
- Includes bibliographical references and indexes.
- Electronic reproduction. London Available via World Wide Web.
- Online resource; title from PDF title page (Ebsco, viewed August 23, 2017).
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- ISBN:
- 9781351500197
- 1351500198
- 1315126230
- 9781315126234
- Publisher Number:
- 99996890583
- Access Restriction:
- Restricted for use by site license.
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