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The Customer Centricity Ebook Collection (3 Books) : Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit / Michael Ross, Bruce G. S. Hardie, Peter Fader, Sarah E. Toms.
De Gruyter University of Pennsylvania Press Complete eBook-Package 2024 Available online
View online- Format:
- Book
- Author/Creator:
- Fader, Peter, Author.
- Hardie, Bruce G. S., Author.
- Ross, Michael, Author.
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Customer services.
- Strategic planning.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (504 p.)
- Place of Publication:
- Philadelphia : University of Pennsylvania Press, [2024]
- Language Note:
- In English.
- Summary:
- Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes three books in a single volume:› Customer Centricity, by Peter Fader› The Customer Centricity Playbook, by Peter Fader and Sarah Toms› The Customer-Base Audit, by Peter Fader, Bruce Hardie, and Michael RossThe Customer Centricity Ebook Collection offers a comprehensive guide to understanding, implementing, and measuring the impact of customer-centric strategies.
- Contents:
- Frontmatter
- Contents
- Introduction series
- Preface: You Must Read This Before Entering the Time Capsule
- Introduction
- Customer Centricity
- The Customer Centricity Playbook
- The Customer-Base Audit
- Notes:
- Includes bibliographical references and indexes.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024)
- ISBN:
- 1-61363-183-9
- OCLC:
- 1453442772
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