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Small Enterprise Marketing : Eighteen Case Studies.
- Format:
- Book
- Author/Creator:
- Strong, Carolyn.
- Language:
- English
- Subjects (All):
- Small business.
- Entrepreneurship.
- Physical Description:
- 1 online resource (166 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Berlin/Boston : Walter de Gruyter GmbH, 2024.
- Summary:
- This book, authored by Carolyn Strong, presents eighteen case studies that explore the dynamics of small enterprise marketing. The case studies highlight businesses with a positive social impact, community-focused enterprises, and small family businesses. By examining diverse examples such as a net-zero carbon office furniture business, a sustainable fishery, and a woolen mill, the book emphasizes the significance of small businesses in driving economic growth and creating societal value. The author aims to inspire entrepreneurship by showcasing how resourceful individuals can achieve success despite limited resources and challenging economic conditions. It serves as a valuable resource for students, educators, and aspiring entrepreneurs interested in understanding the strategies and challenges faced by small enterprises. Generated by AI.
- Contents:
- Intro
- Foreword
- Acknowledgements
- Contents
- Introduction
- Small Business Enterprises: Theory and Contributions
- Part One: Social Impact: A Positive Impact on Society
- Rype Office
- Zajac Ranch for Children: Strategy in the Non-Profit Sector
- Skipper Otto: Scaling Socially Responsible Seafood
- Manumit Coffee Roasters
- The Goodwash Company
- Modest Trends London
- Part Two: Community and Society Benefits: Educating, Informing, Changing Behaviours
- The Lion - The Heart of Treorchy
- HiR Dining
- Greensteam Flooring CIC
- Tees and Coffee
- Forest Green Rovers
- The Pembrokeshire Beach Food Company
- Part Three: Small Family Businesses
- The Gower/Gŵyr Gin Company
- Água Na Boca, Boia Bar and Restaurante Olhos N'Agua
- Let Them See Cake
- Bigmoose Coffee Company
- Melin Tregwynt
- Antagrade Electrical
- Contributors
- Index.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 9783110756142
- OCLC:
- 1449501258
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