My Account Log in

1 option

Technical SEO / with Dana DiTomaso.

LinkedIn Learning Available online

View online
Format:
Video
Author/Creator:
DiTomaso, Dana, speaker.
Contributor:
linkedin.com (Firm)
Language:
English
Genre:
Instructional films.
Educational films.
Physical Description:
1 online resource
Place of Publication:
Carpenteria, CA : linkedin.com, 2024.
System Details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Summary:
Learn how to optimize your website for higher rankings, configure your CMS, collaborate with developers, and maximize the impact of your content with technical SEO.
Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, SEO expert Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, developing strategies for increasing site speed and discoverability, using schema, architecture, URLs, and image/video to your SEO advantage. Along the way, learn how to leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to IT teams and web developers, so you can actually get the fixes implemented that you need.
Participant:
Presenter: Dana DiTomaso
Notes:
8/08/202412:00:00AM
Access Restriction:
Restricted for use by site license.

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Library Catalog Using Articles+ Library Account